PROJECT HIGHLIGHT
SIMPLE GREEN
SIMPLE GREEN'S SAFETY TRAILER
Sunshine Makers, the manufacturer of the
environmentally safe, all purpose cleaner Simple Green chose The
Graphics Department Inc. to spearhead a project to update the exterior
promotional graphics on their Safety Team Racing Trailer. This trailer
serves as a Traveling Executive Boardroom and is used to entertain
prospective clients track side at a number of premier auto racing events
each year.
Viewing the before and after pictures of Simple Greens Trailer sheds
light on the dramatic role that graphic design plays on projects like this.
The original graphics package, created a couple of years ago, worked well
providing Simple Green with a lot of market exposure. Then, fast forward
to the after shot. Simple Greens Marketing Group wanted to step up their
vehicle marketing program with high resolution, photo quality images. As
the official safety team to the CART racing league, Simple Green took an
image of the actual safety team and put them on the trailer.
The visual impact of this layout is light years ahead of its predecessor,
communicating instantly to they eye the stunning promotional power of a
well designed, well executed Promotional Exterior Graphic Wrap.